The List Email Report breaks down data for your sent emails. Switch between the available tabs to view different aspects of the report. See List Email Reporting for complete details.
For more information on open and click through rates, please see the following article - What is a good click through rate or open rate?
Open Rate Pie Chart
The Open Rate pie chart gives you a visual breakdown of the percentage of opened, bounced, and unopened emails for that particular email.
The percentage of unique opens out of the total number of emails sent.
The percentage of bounced emails out of the total number of emails sent.
The percentage of unopened emails out of the total number of emails sent.
The Clicks table shows a breakdown of the links in the email and how prospects
clicked each. Drill in to see the exact prospects who clicked each link
Other Metrics on the Report Tab
See List Email Reporting: Metrics Captured
information about each metric captured on the Report tab.
Click-Through Rate Report Tab
The Click Overlay Report (available with Advanced Email Analytics Package) displays link performance in your email visually. A rendering of your email creative will be overlaid with click through rates next to your various links. See Email Click Overlay Report for full details on this tab.
The Engagement and Activity Report (available with Advanced Email Analytics Package) shows data on how your recipients engage with your email. The data is collected in aggregate and available to you in percentages based off of total email opens for easy comparison purposes.
Metrics Shown on this report:
Glanced or Unread Percentage: Open fewer than 2 seconds
Skimmed Percentage: Open between 2 and 10 seconds
Read Percentage: Open for 10 seconds or longer
Forward Count: Used the forward button in the email client rather than using a "forward to a friend" link (forwarding to more than one recipient at a time only counts as 1 forward)
Print Count: Printed a hard copy of your email
For complete information on the Engagement and Activity Report, see Advanced Email Analytics: Reporting.
Note: Due to technical restrictions, we currently cannot track Prints or Forwards in Outlook 2007 and higher, Yahoo Mail, AOL Mail, Outlook.com, or Gmail mail clients.
Email Clients Tab
This report (available with Advanced Email Analytics Package) allows you to capture and track email client usage for emails opened across your mailing lists in Pardot. Any email client not on this list of 120+ email clients will be marked as "Other".